Satyam Marketing

Motivation is always an important part of human life and it is required from time to time because man is an unsaturated animal, Motivation is not only a Management function but also it is like a life blood of human, where each and every stage of life requires motivation. How can we, ordinary human being, live without motivation when sometimes even God requires motivation in their incarnation.

Lord Hanuman had forgotten the very existence of his power and strength and lost his morale when he was asked to jump across the ocean to search Goddess Sita who was captured by Rawan. Jambwant then reminds Hanuman of his powers, but Hanuman hesitates. Will he be able to use the powers and perform as everyone was expecting from him? After all, the powers were lying unnoticed within him for a long time and remembering them once again doesn’t mean he would be able to use them to the fullest. It was the motivation that Jambwant gave him that helped him to perform the task given to him. This is a superb example of why even seemingly powerful man would require to be motivated.

Another excellent example of need of motivation is the Bhagwat Gita where Lord Krishna motivates Arjun who drops his weapons after he sees that hundreds of thousands of soldiers would die as a result of this war. A number of his relatives fighting from Opponent’s side, and whom he loved too much would die for his want of the throne. Lord Krishna tells him why he should fight, and why he should not worry about those who would die and we all know the outcome of the war.

We are ordinary human so we too need to know how motivation is important in our life and management. Motivation is very common word but it is very uncommon in man because it is very hard to self motivate when one is in trouble and facing problems in life.

Motivation as core of management, it is essential function for manager for actuating the people to work for the accomplishment of objectives of the organization, a manager has to make appropriate use of various techniques of motivation to encourage the employee to follow them. Motivation is an effective instrument in the hands of manager for inspiring the work force and creating a confidence in it.

“Will to work” is necessary for achievement of organizational goals, then motivation is only tools to achieve the target.

The word motivation is derived from word motive which means any idea, need or emotion that prompts a man in to action; there is some stimulus behind it. Motive can be known by studying his needs and desires. There is no universal theory that can explain the factors influencing motives which control man’s behavior. Distinction between them may be made among need, incentive and motive.

This is to emphasis that any need present in the individual does not necessarily lead to action. The need has basic to be activated which is the function of incentive. Incentive is something which tends to incite towards some goal. Need is the starting point of motivation. An unsatisfied need creates tension that stimulates drives within the individual. These drives generate a search behavior to achieve goals that will satisfy the need and lead to reduce tension. Human needs may be classified as basic physiological needs like food, water, sleep, sex, air, clothing and social and psychological needs like recognition, self esteem, sense of duty and so on.

Famous authors like Maslow, McGregor, Herzberg has already given their different theories and principles on it. Accordingly we can classify motivation into three types:

1 Financial and Non Financial Motivation: Financial or monetary incentives are meant to satisfy those needs, so money play very important role in motivation while non financial motivation like promotion of employee, certificate, and appreciation letter is also important tools to motivate

2 Extrinsic and Intrinsic Motivations: a person who gets reward in between his working called intrinsic motivation like promotion of employee from officer to manager while a person who gets reward after completion of task called extrinsic motivation

3 Motivator and Penalty: “Well done”, “Good job”,”Splendid” these are few words to motivate some body for any task this is motivator. While “if you will not complete your task within time you will be terminated from company” or “you may be penalized” are also a part of motivation. Penalties are also a part of motivation is my personnel ideology.