Tips for Organized Retailing
Smart retailers understand that shopping must be a positive experience for customers to get motivated to part with their wealth. All the great looking malls and stores mushrooming across India ought to be doing very well indeed. I wish that were true, though. Retailers are trying hard to provide shopping-plus entertainment and customer knows this. But when it comes to the crunch, customer will only buy products from places that truly value them by recognizing them as unique individuals.
"So where does technology fit into all this?" You might ask. My answer is:"EVERYWHERE." Just as all retailers want to be unique each customer wishes to be recognized as a unique individual with unique needs, Technology has to add to the business proposition by the enabling a positive and unique customer experience With point of sale terminals seen as the hub of all that are retailers holds sacrosanct, you’
Here "technology knowledge" on fast checkout times, customer relationship management, bar code readers and so on……
But if the key to customer retention in a store is customer recognition, how many POS terminals actually do more than take down my name and number while I am at a checkout counter? This is not customer recognition. Nor is it an effort towards Understanding customer need But if the software could log my request for a product I wanted, and enables sales representative to remind me the next time I come in know, I would be impressed. And what could I ask for if it could also reward me for my relationship with the store. It would give me, the Customer, a powerful experience and the retailer the ability to attract me again and again.
Yet how many POS systems are truly customer relationship management enabled and how many customer relationship management systems are truly transaction enabled?
As far as I know there are no customer relationship management systems that can allow transactions and despite a couple of honorable exception i shall not mention lest I be called biased -no POS system can truly provide customer relationship management capabilities.
So does a retailer get its customers to buy more? Retailers are really concerned that once a customer enters a store he should be able to address all his needs. In reality they are faced with frequent stockouts.There is tremendous potential for growth in just minimize the lost opportunities that pass retailers by everyday.
Today’s retail business needs to go beyond just the transaction. IT can and should be use to understand the transaction .Internationally. IT is central to:
- capturing customer behavior
- identifying customers as individual;
- personalizing targeted messages and offers and
- enhancing customer service or self service.
Retail business is also use technology to stay up-to-date on:
- What products sell in which store?
- Who buys them?
- Which products need to be ordered and by when?
Does technology in a retail enterprise address these issues? We might call our tech investments customer relationship management data warehousing, supply chain management or any other techno buzz word, but we should evaluate whether IT is just a passive prop in a retail business. Or whether it is the category Killer that the CEO demands of the CIO.
hi do you like car rims?
Salut!, This page is high-quality and so is how the subject was written about. I like some of the comments also even though I would suggest we all stay on the suject to add value to the message. It will be also encouraging to the one who penned it down if we all could make mention of it (for some of us who use bookmarking services such as a reddit, twitter,..). Thanks again.
you should use a weight loss calculator