Satyam Marketing

Baba Ramdev needs no introduction. He is a well known yoga guru famous for yoga seminars, yoga activities, kapal bhanti, anulom vilom, pranayam and more. While everybody knows him as a yog guru, allow me to introduce Baba Ramdev as a Business Icon.

Every yoga and spiritual media channel covers Baba Ramdev for health tips and yoga, but there is more to associate with him and that is very big pharmaceutical business running in parallel named Divya Pharmacy.

Although Baba never pushes people into purchasing ayurvedic medicines from his Divya Pharmacy, but it is his great marketing style that people automatically pursue to purchase.

Today every pharmaceuticals company invests lot of money on advertising and marketing. A large part of these expenses goes to medical representatives’ salaries and training. But there is NO medical representative in Divya Pharmacy. Marketing is the phenomenon by which customer should come automatically to the counter for purchase and Baba Ramdev proved that he has those skills.

Baba Ramdev is extraordinary business man who spends nothing on advertising and marketing and recruits no medical representative. He himself is the medical representative for Divya Pharmacy and he himself does the advertising. There is no propaganda iin Baba’s marketing style. A good businessman needs leadership skills which is plenty available in Baba Ramdev

A good business man needs a clear vision for future and Baba Ramdev has superb vision for future. He knows that future would be health era, people will spent more money on health and fitness, this quality makes him a good business man. Farsightedness is basic characteristic of entrepreneur which is available in Baba Ramdev.

Goal oriented activities is also a powerful tool of Baba Ramdev, which makes him a good business man.

A successful business man needs capacity for taking right decisions at right time, Ramdev has a clear vision for future so he takes superb decision about yoga and ayurvedic pharmacy.

Innovation is basic character of successful business man, Baba Ramdev is very good innovator. Although yoga is ancient but Baba made some modifications to yoga activities and added some innovation to win the heart of people and result is that maximum number of people are now follower of Baba and Divya pharmacy is running successfully.

Every business needs a managed channel of distribution to reach at customer’s door step but Baba Ramdev runs a  well managed distribution channel without opening a single shop in country. This is miracle in marketing and business.

Any big business group must have various ranges of products according to market segmentation and Baba Ramdev has a large number of ayurvedic products in their portfolio. This is an indication of a successful business group.

Maximum profit with customer satisfaction is main motto of any kind of business. Baba Ramdev is giving constant satisfaction to the followers and this automatically turns Divya pharmacy into a profit making venture.

Baba Ramdev proved that no need to have or hire people with degrees like MBA to run a profit making business.

Modern business house like Tata, Birla , Reliance are involved in social marketing as a responsibility towards the nation and humanity wth Tata Memorial Hospital, Birla Temple, Reliance Education and so on. Baba Ramdev is one step ahead of these famous business houses as these business houses are primarily a business group who look into social works. Whereas Baba Ramdev is doing social services and the business is automatically growing and running. One can make out that who is better business man Baba Ramdev or these business groups? We can say that Baba Ramdev is business icon cum yoga guru.

Baba Ramdev is not only a yoga guru but he is very keen business man, a brand or even an icon in Indian spiritual and pharmaceutical industries. Although main motto of Baba Ramdev is not doing a business but students of any business school may learn the business skills of Baba Ramdev.