Star model is not a guarantee for successful brand.
Advertising agencies always believe that Star Models or celebrities increase their Ad viewership and companies hiring them for their Ad campaigns too tend to believe that Star Models help in increasing the sells of the particular products they endorse on-screen. But is it true? No it is [...]
Archive for the ‘Marketing’ Category
Star Models: Guarantee for Brand Success?
Posted: 13th June 2010 by Ashish Dave in MarketingTags: advertising, Airtel, Amitabh, brand, models, nirma, rasna, Shahrukh, Vodafone
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Marketing and Cricket: Two sides of One Coin
Posted: 26th April 2010 by Ashish Dave in MarketingTags: consumer, Cricket, IPL, Marketing, One-day, T20
Everywhere marketing is available and at the same time everywhere cricket and its discussion is available, so I decided on what are the similarities that are present in cricket and marketing. I think that marketing and cricket are two sides of one coin as modern scenario. Today marketing and cricket both are played for money. [...]