Lalit Modi, today is a very famous name all over the world , every body knows him as a former IPL chief or a business man but I think that Lalit Modi is actually a synonym for Marketing.
Here I am presenting some points in favor of Lalit Modi so that Management students and general public [...]
Posts Tagged ‘IPL’
Marketing and Cricket: Two sides of One Coin
Posted: 26th April 2010 by Ashish Dave in MarketingTags: consumer, Cricket, IPL, Marketing, One-day, T20
Everywhere marketing is available and at the same time everywhere cricket and its discussion is available, so I decided on what are the similarities that are present in cricket and marketing. I think that marketing and cricket are two sides of one coin as modern scenario. Today marketing and cricket both are played for money. [...]